- Biometric ID verification of all users is combined with human moderation to create a safe experience for Fluttrers
- Fluttr harnesses artificial intelligence driven content monitoring to keep the app ecosystem safe, including award-winning AI-powered image moderation for the detection of inappropriate content
- Fluttrers can connect and game together, with games such as ‘Mystery Fluttr’, a game inspired by the popular TV show ‘Blind Date’, to help people connect and to make the online dating experience more entertaining
London, February 14, 2022: Fluttr, the UK’s first ever online dating app to require the use of full biometric ID verification technology to improve user safety and security, launches today offering a secure platform where people can safely find love and make new authentic connections.
Fluttr has been designed as a new kind of dating app and online experience that puts real people, whose identities have been verified, at the heart of the app to prevent commonly seen abuses in the online dating and social landscape where anonymity and a lack of security allow multiple false identities, catfishing, and romance fraud to proliferate. Fluttr is a subscription only model and does not allow advertisement nor does it sell its users’ personal data.
Fluttr launches amid growing awareness of the importance of online safety in the UK as the Government moves to strengthen laws to stamp out content or activities that harm individual users online, with sending ‘threatening and knowingly false’ messages becoming a criminal offense. The online dating sector is currently rife with the potential for abuse as highlighted in this month’s acclaimed Netflix documentary “The Tinder Swindler”, which tells the story of a man who scammed women for millions after matching with them online.
To combat this growing problem, Fluttr is pioneering the use of biometric ID technology to verify every new member from the outset. Ahead of being admitted into the Fluttr ecosystem to browse or engage with other Fluttrers, every new member must verify their ID with Fluttr’s digital ID verification partner Yoti, a global leader in digital ID services whose clients include the NHS, the Post Office, the NUS and many leading UK retailers. Yoti’s state-of-the-art technology ensures all Fluttrers are providing their correct details which are verified from their government-issued ID documents.
The final identification of every user is verified so that users can be reassured that the individuals they are meeting on Fluttr are truly who they say they are, avoiding fake profiles created by people to commit abuse or by companies luring customers into false interactions for fees, while seeking to populate their apps for commercial marketing purposes.
The growing popularity of online dating apps in the UK has led to a sharp rise in romance fraud, with at least one in five people having been the victim of catfishing according to a 2021 survey by BetMinded. In the first quarter of 2021, romance fraud cost UK dating app users more than £73.9m according to consumer association Which?. Action Fraud, the UK’s national reporting centre for fraud and cybercrime, recorded a 40% rise in dating app scams in the same period as increased numbers of people migrated to online platforms to meet people during the pandemic.
Creating a safe ecosystem is Fluttr’s top priority and in addition to the work verifying new members, the app also has a team of content moderators tasked with maintaining the safety of the platform by taking down explicit images and removing users engaging in abusive behaviour. Next month Fluttr will launch its artificial intelligence content monitoring feature that
detects inappropriate images and language before they leave the sender’s phone, preventing inappropriate content from ever reaching Fluttr’s network.
The Fluttr app’s secure and verified environment empowers Fluttrers to find real connections with genuine people in the Fluttr app where it is ‘safe enough to take the risk’, Fluttrers can connect and game together. Fluttr will launch with the Mystery Fluttr game, inspired by the popular TV show ‘Blind Date’. Mystery Fluttr will allow users to play both the roles of the contestant and the potential match in a fun interactive feature, with Fluttr planning to release new games every 6-8 weeks.
Fluttr was created out of a vision to transform the landscape of social media and give people a positive experience, as well as the safety and control they deserve. Fluttr is designed to combat the malignant behaviours proliferating on the internet.
Fluttr can be downloaded through the App Store or Google Play store. As an initial launch offer, all new users registering in February will be given a three-month free trial as well as the opportunity to enter a prize draw for a case of champagne and a dinner for two at the restaurant of their choice or a £1,000 shopping voucher to revamp their wardrobe or purchase the perfect date night outfit.
Fluttr’s product and brand design team includes creatives behind award-winning campaigns for Universal Music, Queen, Gucci, Yves Saint Laurent, Alexander McQueen and Selfridges.
Fluttr’s experienced management team includes the company’s Chief Executive Officer and Co-Founder, Rhonda Alexander. Rhonda brings over 20 years of experience to Fluttr, having delivered fundraising and business growth initiatives for organisations such as networking group, The Chemistry Club, female finance campaign group WealthiHer and business consultancy The Maven Group.
Rhonda Alexander, Chief Executive Officer and Co-Founder, Fluttr, said: “While online dating is now the most popular way to meet people, fake profiles, romance fraud and instances of abuse are taking away the fun and thrill of online dating. We’re on a mission to transform online dating and reclaim its excitement by retaining its fun and engaging parts while working to make it safer by using biometric ID verification technology that ensures users don’t have to worry about matching with a fake profile.
“As well as protecting users from fake profiles, Fluttr uses AI-powered content monitoring software to prevent unsolicited pictures and abusive language from ever reaching our users’ phones, and fun in-app games to help people connect without using inaccurate matching algorithms. We look forward to seeing Fluttr help people across Britain find love by making online dating a safer and more engaging experience for everyone.”
Robin Tombs, Co-Founder and Chief Executive Officer, Yoti, said: “We’re delighted to be partnering with Fluttr to help people across the world create new relationships safely. Using our biometric ID verification technology, we’re helping Fluttr protect users from fake profiles by ensuring every person is who they say they are. We look forward to continuing working with Fluttr as they raise the security standards across the online dating industry.”
Fluttr is the UK’s first dating app to ensure that all users are individually verified from the outset, guaranteeing that all ‘Fluttrers’ are who they say they are. Fluttr is on a mission to bring safety and authenticity to the world of online dating. Fluttr is shaking up the dating app landscape by combining full biometric ID verification for all its members with fun interactive features including in-app games to get Fluttrers authentically connected and on to real dates quicker.
The company’s founders began by challenging common acceptance of the intrusive nature of current social platforms and embarked upon their journey to create an alternative and identified that without the veil of anonymity, much of the nasty behaviour could be curtailed, if not eradicated. Fluttr is driven to reinvent online dating applications, placing privacy, security and wellbeing at the heart of everything it does.
Fluttr was founded when much human interaction was being regaled to the virtual world and a mounting number of people were being isolated and impacted due to the global pandemic. It was devastating for Fluttr that romance fraud, catfishing and more sinister crimes were ominously on the rise. Fluttr’s passion to deliver a safe, authentic, fun alternative to the current offerings in the dating app space defined its purpose.
Officially launched in the UK on Valentine’s Day 2022, Fluttr is pioneering the use of third- party biometric ID verification technology to make online dating more secure by ensuring every user is who they say they are to facilitate authentic connections. It is available to download on the Apple and Google Play stores.
More people than ever before are meeting new partners or the love of their life online. The rise of dating websites and apps has been so rapid they now count among one of the most common ways for couples to meet. Despite this popularity, many online daters are tired and weary of fake profiles that are used either by companies to populate their platforms or by people to commit fraud and other crimes. As this large market continues to grow, so do the potential risks – now more than ever a new entrant that puts safety and privacy at the heart of its model is needed to tackle the current state of play:
- Romance fraud reports soared by 40% during the coronavirus pandemic according to Which? data. The consumer group’s analysis of Action Fraud data found romance fraud reports stood at 7,500 in the year to April 2021, up by 40%, compared with the previous year. Moreover, reported losses reached £73.9 million during the period but the true figure is likely to be much higher as many victims are often too embarrassed or upset to tell relevant authorities.
- Around 25-30% of dating profiles are fake.
- Romance fraud was up 40% in 2021.
- 10% of known sex offenders and 25% of rapists use dating apps to find victims.
- Internet predators commit more than 16,000 abductions and more than 100 murders annually.
With the launch of the Fluttr online dating platform there is now a secure alternative on the market. Fluttr requires users to verify their biometric ID through their partner Yoti using government issued ID like a driving license. Yoti is a global provider of digital ID and age verification services for organisations such as the NHS and the Post Office, that promotes digital identity as a force for good. Yoti’s app is a secure location for the storing of personal details, fully encrypted for customers’ peace of mind.
By requiring all people to verify their IDs as part of the registration process, users can be reassured that the person they’re meeting is truly who they say they are. Flutters can feel safe that they’re not wasting time texting fake profiles created by people to commit crime or created by companies to populate their own apps.
Fluttr provides real-time content moderation, blocking obscene photos before they appear on Fluttrers’ devices. State-of-the-art software can audit entire albums of photos in seconds – before they ever leave the sender’s phone – preventing inappropriate content from reaching Fluttr’s network.
Fluttr’s USP within the dating market:
The online dating market is currently worth $7.5bn and is forecast to reach $10.87bn by 2028. In the UK alone the dating app market contributes £11.7bn to the UK economy. The UK has one of the highest internet penetration rates in the world with estimated 62.86m monthly users in 2021 and rising.
Recent 2021 data from Statista shows that:
- An estimate of 9.75m internet users in the UK aged between 25 and 34 years old were using online dating services and mobile apps.
- 8.8m internet users in the UK aged between 35 and 44 years old were using online dating services and mobile apps.
- 6.3m internet users above aged 45 and above in the UK were using online dating websites and mobile apps.
This already sizeable market is on a fast upward trajectory, with the new norm of online dating defining a new need. Fluttr has stepped into that space to deliver an alternative to the commonplace prescriptive algorithms and formulaic compatibility matching favoured by pretty much every other dating app in the market. With a success rate as low as 0.6%, the algorithms generating reciprocal matches aren’t working for many app users. This is strikingly evidenced by the fact that it takes on average 7,500 swipes on one of the market leading apps to get just one live date!
The Fluttr app is able to introduce in-app interactive dating experiences powered by unique games that replace the failing algorithms with fun and fate – and in an environment where everyone is 100% verified, it’s safe enough to take the risk. Fluttr has built a biometric ID verified ecosystem, preventing the scamming and fraud that have shattered trust and brings back the excitement and anticipation associated with real life dating.
Fluttr’s own matching algorithm is not prescriptive in deciding choices for Fluttrers. Fluttr allows space for opportunity and chance to play a role – reinventing online dating to add the magic of fate into the mix of Fluttr’s matching science.
Fluttr encourages authentic connection and conversation facilitated by interactive in app- games designed to help people connect and develop their relationship. This approach enables Fluttr to marry two huge growth trends: online dating and the enormous world of mobile games. The first game Fluttr launched is ‘Mystery Fluttr’, a game inspired by the popular TV show ‘Blind Date’.
- On Fluttr, the app experience features games that are interactive features designed to add fun and spice to the dating journey. Fluttr plans to release new games every 6-8 weeks and others to coincide with key dates in the calendar.
- Games planned for the future include: Wheel of Fluttr; Hide & Peek; Truth or Flair; Musical Chairs; This or That; Fluttr Flip Flop; Fluttrfly Fancy; Date for a Mate.
With the gamification of interactive features integrated into the online dating experience, Fluttr is tapping into something exciting. Mobile games are the most popular form of gaming, with users having spent more than 296 billion hours playing mobile games in 2020 – 35% more than in 2019 (source: App Annie).
As an initial launch offer, all new users registering in February will be given a three-month free trial. New users signing-up in March and April will be offered a discounted monthly subscription of £9.99 until the end of April, when the subscription reverts to its full monthly price of £14.99. All new users registering from May onwards will be required to pay the full £14.99 monthly subscription fee.