How To Stand Out During Your Pitch to Investors

How To Stand Out During Your Pitch to Investors

It’s no secret that running a startup is a constant uphill battle with bigger bosses at every turn. That’s not to mention the fierce competition that likely exists in your field. Moreover, investors have met thousands of other ambitious founders with their own dreams. It can seem overwhelming. You want nothing more than to make a memorable impression. That’s why you should know some of the best ways to stand out during your pitch to investors.

Research Investors

You likely understand the reality that you won’t nail every pitch or strike a deal with each investor you meet. However, it’s still important to know what you’re walking into. That’s why you should prioritize researching every single investor you meet to gain more intel on them.

Make sure to get information on things like the questions they tend to ask, what makes them likely to say yes or no, and the startups they’ve invested in. The reason for this is so you can be more prepared, and it also shows you put the effort in to learn about your potential investors.

Make It Visual

Often, you won’t get much face time with your investors—you may have as little as three minutes to make a statement. So, how can you make things memorable in such a short time? The best way to stand out during your pitch to investors is to bring a visual. You might consider using animated explainer videos in your pitch, as they are much more memorable than cold reads. Moreover, a video can show more than you would have time to go over in three minutes.

Don’t Be Vague

One mistake startup founders make is speaking too vaguely when it comes to discussing terms. You might find yourself caught up in the excitement and come off as unprofessional or unprepared. That’s why you must finalize the amount of funding you need, what you’ll use it for, and how long you expect it to last you.

Written by Dianne Pajo

Dianne Pajo is a writer based out of the Chicagoland area with a passion for music, combat sports, and animals. She enjoys competing in amateur boxing and kickboxing, but in her other leisure time, you can find her performing music around the city. She is also a dog mom of 2.


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