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Up to 67% of Customers Would Switch Car Brands if Faced With Poor Digital Connectivity, Manufacturers Fight for Supremacy

67% of Chinese consumers would switch car brands if faced with inadequate digital connectivity

  • Volkswagen achieved top place in the Connected Cars ranking in 2019
  • A lot has changed since then, as new competitors like Apple with a lot of experience in the field enter the scene
  • Digital vehicle connectivity sales to grow 228% in Europe by 2025 (553% in China)
  • Market observers expect 93% of vehicles in Europe to be digitally connected by 2035

Almost 67% of Chinese consumers are prepared to switch car brands if the digital connectivity of the vehicle is inadequate. The topic of connectivity is also gaining importance in Europe and the USA. As a new infographic by Block-Builders.net shows, German car manufacturers still seem to be leading the way, but the tide could turn quickly.

The Chinese car market is of the utmost importance to car manufacturers, with the Middle Kingdom considered essential to success. This in turn could soon be threatened if manufacturers miss the boat on the digital networking of vehicles.

As the infographic shows, German manufacturers were still in the lead when it came to connected cars, at least in 2019. Volkswagen landed in first place with an index value of 103, followed by Daimler (64 points) and BMW (54 points). However much has changed since then, and in companies such as Apple, competitors with a lot of experience in networking of services and devices are entering the automotive market. 

According to projections shown in the infographic, sales in the field of digitally connected vehicles are set to rise sharply in the next few years. By 2025, sales are set to increase by 228% in Europe and by as much as 553% in China. According to the survey, 97% of cars in the USA will be digitally networked by 2035, compared to 93% in Europe. The experts predict a penetration rate of 72% for China.

“German car manufacturers have long recognised that digital networking and the platform economy are of utmost importance,” notes Block-Builders analyst Raphael Lulay. “However, the transformation of the automotive industry is also presenting Volkswagen & Co. with new competitors who already have a wealth of experience in this field”.

The full story with the infographic, facts and more statistics:

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